New Rite Aid Coupon Policy May 2011

Here is the new Rite Aid Coupon Policy as of May 25, 2011. This is an official policy that you can print down and bring with you to the stores.

Go here to print it. Check the things noted in red for the biggest changes.

Rite Aid gladly accepts the following coupon types as detailed in the coupon acceptance guidelines listed below:


Manufacturer Coupons

Manufacturer coupons are found in newspapers, magazines and even affixed to products. The UPC on these coupons begins with a “5.”

Rite Aid Manufacturer Coupons

Rite Aid Manufacturer coupons generally appear in our weekly circular, on our website and are sent to customers via email.

These coupons are labeled “manufacturer coupon” and have a UPC that begins with “49.”

Rite Aid Valuable Coupons

  • Rite Aid coupons are labeled “Valuable Coupon” and have a UPC that begins with “48.”

Internet/Print at Home coupons

  • Rite Aid will accept internet / print at home coupons up to the equivalent value of $5.00 off.
  • A Rite Aid coupon (with the Rite Aid logo) is NOT considered an internet coupon (even if printed off the internet) and is therefore not subject to the $5.00 maximum.

+UP Reward Coupons

  • +UP Reward coupons are special coupons earned by a customer in a prior purchase that can be used for any nonprescription purchase with a small number of exclusions that are listed on the +UP coupon. Multiple +UP coupons can be used (subject to the printed exclusions) up to the amount of purchase before sales tax.

Buy One, Get One Free

  • Rite Aid accepts Buy One, Get One Free coupons, however only one coupon can be used for each pair of items purchased. A customer can use one “cents off” coupon in conjunction with the item they are purchasing on a Buy One, Get One Free promotion (or with a Buy One Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item.
  • Buy One Get One Free coupons cannot be used in conjunction with a Buy One Get One Free promotion.

Total Purchase Coupons

  • Rite Aid may feature total purchase coupons which discount the total purchase amount based upon meeting specific
  • requirements. For example, $5 off a $25 purchase price threshold coupon.
  • These coupons are accepted under the following conditions:
  • The coupon is valid and in date; only one total purchase coupon per transaction.
  • Total purchase equals or exceeds $25 before tax (before any coupons are applied).
  • Coupons for individual items can also be used including another “48” coupon that is tied to an item in the transaction.Provided the total of items purchased is equal to or greater than the purchase requirement, other coupons can be used in conjunction with the total purchase coupon.


General Guidelines:

  • Coupons must be valid and in date; Coupons cannot be exchanged for cash.
  • Register will validate coupon through scanning or keyed entry of the coupon UPC number.
  • In the event that any item’s selling price is less than the value of the coupon, Rite Aid will accept the coupon in exchange  for the selling price of the item. Coupon redemption can never exceed the selling price of an item and no cash back is allowed.
  • When making a return for a product that had a coupon attached, Rite Aid cannot refund cash for the value of the coupon and cannot return the coupon that was used.
  • Rite Aid reserves the right to not accept any coupon where the validity or the coupon cannot be established.

Multiple Coupons

  • More than one coupon can be used on the purchase of a single item under the following conditions:
  • All coupons match the item being purchased.
  • The total of the coupons is equal to or less than the selling price of the item before sales tax.
  • No more than one “48” Rite Aid Valuable coupon, one “49” Rite Aid Manufacturer coupon, and one “5” Manufacturer coupon can be used on a single item.
  • Rite Aid may accept up to 4 identical coupons for the same number of qualifying items as long as there is sufficient stock to satisfy other customers within the store manager’s sole discretion.

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  • FAY

    I work in retail and the problem that I have is when some couponers come in the store with coupons that they fully well know that they made multiply copies of and they try to use them and when you tell them that you cannot accept them they get a attitude with you, when you caught them trying to do coupon fraud. Some of them have even tried to use coupons for the wrong items and from other stores,the bottom line is that all couponers can make it easier on the cashiers and themselves by just doing it right and stop trying to fraud. That could be one of the reasons why some cashiers do not like some of the couponers. The dishonest couponers make it bad for those who do it right.To all of you dishonest couponers out there you need to think about what you are doing,I mean really just to get a good deal.

  • lynette

    It hurts the stores when shelf cleaners go in. I will not shop at CVS for this reason. I got tired of driving all the way there every week on Mon morning, just to see that nothing at all on sale is left.

    I agree with the limits, and I always did think that the BOGO with a BOGO coupon was odd. Somehow it didn’t really make sense to me, and I have never done it.

    I do however disagree with their policy on coupons with a BOGO sale. I still think we should be able to use 2 cents off coupons. As long as you are leaving the store with 2 items, you should be able to use 2 coupons.

    I have heard others say you cannot get overage, but I yet to encounter this. I have had money makers and had no problem with it.

    • ron

      if there is no product left on shelf ask for rain check and if it gets ebs then they put that on the rain check!!

  • shema

    Sorry but if you watch extreme couponing on TLC people clean shelves and buy hundreds of the same item. If you find a great deal why can’t you buy as many as you want. Its up to your riteaid manager to order enough product for the demand. It only unfair to some of you because you get none because if you did you wouldn’t complain. Thank you. Extreme Couponer

  • fse

    People really need to get lives. When people abuse something, it’ll eventually change somewhere, and it’ll punish everyone! And we all wonder why prices keep rising higher and higher?! I stood in line in a rite aid and watch some lady try to bully the cashier into giving her something for free in which she was wrong. She started saying that she knew the policy and that she was right and threatened the cashier shed call coporate and get her fired. I couldn’t believe my eyes. Karmas a bitch people.

  • cvhall

    Hey and for the bogo , no cents I still use them at my rite aid and haven’t had any problems , I,make sure I’m prepared to pay the extra just incase but it states that its up to the manager for the acceptance of all coupons and I just figured what the hell. I tried and had no problem

  • cvhall

    You know I have been using coupons for a long long time now as I’m sure you all have too. And now were all getting screwed because of that stupid extreme coupons show ! None of these stores would ever even think to change their policies if not for these stupid girls that think they watch one show and they have mastered it. And they think they know everything and fight with the stores when they are wrong so the stores have changed everything and these stupid women on the show give away all our trade secrets to get maximum savings and the stores got our secrets handed to them on a silver platter ! That show was the worst thing to ever happen to us real coupon people ! Now my family and all of your families have to suffer

  • Chris

    Stores need to make their money too otherwise there will be no Rite Aids or CVS’s to go to. I coupon as well and I think it’s a great money saving resource but what kind of country would this be if everyone wanted everything for free or for close to nothing? When too many people abuse something, things change and it ruins it for everyone else. Coupon responsibly and morally. Remember that our actions affect others whether we see it or not. For example, someone clears the shelves and leaves nothing for anyone else to get. We are living in hard financial times yes but must we be so selfish? It’s nice to get great deals but let someone else enjoy them too. Having 10 rite aid cards??????C’mon.

  • Robyn

    Will Rite Aid take an internet printed coupon that says manufactures at the top,but says redeem at _________?

    • Shannon

      Robyn, YMMV – it will scan but they may not take it.

  • margaret

    I went to a RA today and it was the worst experience i hav ever had. I was told the I couldn’t use two like coupon and get teo like items. They Limited me to one coupon one item and one like coupon for the same like product but a different type of item. I was also told that I could only use one BOGO.

    Wanted to get 4 Suave body washes. I had 2 BOGO coupons and was not using them as 2 coupons for 2 items. But was using 2 coupons for 4 items. I was told that I was not allowed to do that.

    They need to explain to their employees better.


    • Shannon

      Ugh I figured this may happen :(

  • margie

    I think rite aid should have no reason not to accept bogo coupons with a bogo promotion they are still getting paid for it plus handling fees from the manufactures right? If we give them a three dollar mq and the item is two dollars doesnt the company still pay them the three dollars plus handling fees? Anyone else think this is a rip off? If they are getting paid they should not care as long as it scans!

  • udeng

    And just last week i had an issue with a store manager about the bogo promotion using 2 coupons :-( he keeps telling me that he cant accept bogo coupon on bogo sale. I said im not using bogo coupon. I totally agree about manager discretions. Anyways i think ill be visiting rite aid less than usual.

  • Becky

    So is it safe to say if it is Buy one get one 50% off, we can still use two coupons???

    • Anonymous

      That is my exact same concern.

  • Rhonda

    You know I always use my Free item coupons in Rite Aid and this Policy tells me they are not Thankful For that!

  • Sophia

    I thought the good deals would be over at the beginning of the new year, when RA stopped the $5/$25 coupons…but the good deals kept coming. Even though I don’t love the new coupon policy, I think we’ll still do OK at Rite Aid.

    Here’s what I don’t love about the new policy:

    1. Being limited to one “cents off” coupon when purchasing items in a BOGO free promotion. What is the difference if I use $1/2 coupon on two items (one being free) or two .50/1 coupons on two items (one being free)? Do I now have to bring FOUR items to the counter (two being full price, the other two being free) just to use the $1/2 coupon?

    2. I understand the need for limits, but limiting a customer to four-like coupons is going to force me to have to pass on certain deals. Specifically–the ones that require me to purchase X dollars to get X +UP rewards.

    Say Shampoo is 2/$5.00….and there is a $5 +UP WYB $15. I would buy 6 of them. And use 6 $1/1 coupons. And my final price is .66 each.

    If I am now limited to four like coupons… Then my final price is $1.00 each. Which is above *my* personal buy price.

    Limits…I get it. I really do. Limit the # of times I can earn a +UP Reward……please don’t limit the number of identical coupons I can use (if the fine print doesn’t limit me)…

  • Dizzy Mommy

    The only thing I dont like at all on all levels is the Managers Sole Discretion. My new store manager hates and I mean hates couponers, knowing him he will limit everything to just one, including items that are meant for buying 2 for an UP reward LOL.
    I would rather the store at their discretion release every week in their ad, a clearly labeled limit on items point blank rather then depend on somebody who tried refusing my Bengay coupon this week because the picture wasn’t the exact same as I was buying and this was the new store mananger… I see thing getting very annoying and complicated in my future….
    In the end I will probably with this new policy start driving once a week to my friends store, she knows the policy and is reasonable. I am tired of shelf clearers for any reason donation of otherwise but this policy gives to much power to the store managers in my opinion and it will be no different then Kroger, where corporate feels they cannot correct an incorrect store manager.

    • Shannon


      I totally agree. There is one shift super at my store thats a total umm.. fill in the blank. She hates me, she hates coupons. I will be avoiding Rite Aid after 5pm.

      • lana

        shaking my head :(

        riteaid was my go to store! i really did heart riteaid!!!!
        now, with these changes itll never be the same…

        • Corlien

          My teenage daughter texts this: SMH I asked her what it was and she said, “Shake my head”. This is funny. I agree with everyone that I don’t like the policy of: No BOGO coupon on an item that is BOGO, I wonder how long it will take for all the stores to carry this policy out. One store I go to already limits to four alike per day. Others let you use as many as you want, and all the BOGO you like. Oh well, we’ll just have to wait and see. Anyone know any good deals for the rest of this week. I have a lot of UPs to use up. After seeing Shannon’s post about making a rookie mistake, I realized I have a lot that expire 5/28/11. SIGH!! I Guess I will be going to Rite Aid soon. Not getting nearly the amount of surveys as before. :(

  • yulean

    I was wondering if we still can use 2 MQ on BOGO sale? can anyone explain this? I appreciated and thank you in advance :)

    • Shannon


      Hey the way I understand we cannot.

      • yulean

        I don’t like this new coupon policy,LOL :)

  • Dee

    Store cards do for some things but that doesn’t stop people having multiple cards even though that is against the T&Cs. I ended up in a big row on a forum a while ago about this. Same thing with multiple VV accounts.

  • lindsayR

    I don’t like that you can’t use a BOGO coupon with a BOGO sale.

  • LindsayR

    I don’t like that you can’t use BOGO coupon with a BOGO sale.

  • Mel

    Am I understanding correctly that you can only use one “cents off” coupon on a BOGO sale?

  • carrie c

    “A customer can use one “cents off” coupon in conjunction with the item they are purchasing on a Buy One, Get One Free promotion (or with a Buy One Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item.”

    … does this mean Rite Aid will no longer adjust coupons down? =/

    • Shannon

      No there is a specific line stating they will.

    • Chris Reno

      If you keep reading under their acceptance section

      “In the event that any item’s selling price is less than the value of the coupon, Rite Aid will accept the coupon in exchange for the selling price of the item. Coupon redemption can never exceed the selling price of an item and no cash back is allowed.”

      That means that they will adjust the coupon.

  • laurie

    I’m just glad that they finally heard my voice on my survey questionnaire! Finally limits. Sadly people will get around this by going out to their car, unloading their stuff and returning to do the scenario again but I have heard that companies are going to start getting good and our store cards will keep track of all of this, preventing abuse.

    • terrellterp

      Controlling it by store card would probably be the only way to curtail this. Although it would hurt someone like me who do not deplete items from a store, but would go to more than one store to get a couple of items if it is on my route. (On Sundays, I go to stores in two different states… I live near the state line).

    • DeAnna

      I really have to disagree. I think this new “limit” policy is unreasonable. I have a large family and my favorite coupon scenario is a BOGO promotion when I have a $1.00 off coupon. According to the new policy I’m unable to purchase enough items to cover my family members without multiple transactions. I have to wonder how they arrived at the number 4. This will not curtail the shelf clearers – they will find a way. When I fill out questionnaires I always request increased stock.

    • Tiffiny

      Well the so called limit policy doesn’t really bother people like me who have 4 or more Rite Aid cards in different names and addresses. In the end, I have a host of cards and friends that will shop with me or for me, so bring on the limits. When we have our group sunday morning breakfast at Ihop, we will all take one of my 10 Rite Aid cards and shop in groups.

      I have a big family because I am a foster mom and one son of my own. I need to use multiple coupons to keep my family and foster kids in pure and utter comfort. Although no one in my family goes hungry, or has direct need of much, I just like to have extra for them. When I decide to take another child in, they too will benefit from my stock pile.

      So in a nut shell, I actually use my stockpile for good and not to hoard.

      • Sara

        Does rite aide double coupons?

  • Erika

    If you read carefully the first one said BOGO COUPON. So only one BOGO coupon can be used on the pair so you can’t try and use 2 BOGO coupons and get both items free.

    The second is an in store PROMOTION of BOGO where you can you use ONE “cents off” Q for the pair of the items. You can use a “cents off” q if you have a BOGO coupon as long as the coupon doesn’t attach to both items.

  • Cindi

    is it just me, or do these two rules contradict each other?

    •Rite Aid accepts Buy One, Get One Free coupons, however only one coupon can be used for each pair of items purchased.
    •A customer can use one “cents off” coupon in conjunction with the item they are purchasing on a Buy One, Get One Free promotion (or with a Buy One Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item.

    the first statement says only one coupon can be used per pair of items. the second statement says that you can use a BOGO Q with a cents off Q.

    could they make up their mind?

    who wrote this?

    nevermind- who PROOFREAD this?


    • Shannon

      I read that as… one buy one, get one free coupon. and one cents off coupon. but who knows.

    • ueen

      The two bullet points is actually one long sentence. If you click on the “Go here to print it” link you will see it. If you read them as as one long sentence and not separate sentences it would make sense.

      Example: body wash is priced at 5.00. I buy 2 = 10.00
      Use 1 BOGO Q = less 5.00
      Use 1 $2/1 Body Wash Q = less 2.00
      Total = 3.00


      • Pam

        no you can not do that if you are buying 2 items and you use a B1G1 coupon that is all you can use on those to items that coupon is now attached to those to items therefore another coupon cannot be used

        • Liza

          As it is stated in the policy, you CAN use a BOGO coupon in conjunction with a cents off coupon. What you can’t do is use two BOGO coupons, which I didn’t think they did before, anyway.

          What saddens me is the loss of our use of a BOGO coupon with a BOGO promotion, getting two items for free. That was such an awesome deal. Gone.

          • malissa

            thats because when certain deals that r going on and there is only 20 of those certain items..we will have to pay for some of those items…even if we get them cheaper then better then nothing..alot of people take advantage of these deals..which is NOT fair to others that r wanting the deal as well…

          • IC

            I am so glad to learn that you could actually use both… i will have to print the policy though because at the RA I go to they are sometines clueless… For example they had buy 1 get 1 50% off this week..I had 2 $5 off coupons which were accepted at the one store meanwhile the other says they can not accept them on sale items… they need to get trained a bit more to make it easier on the customers who do know the policy…

        • ueen

          I’m with Liza. The policy clearly states using ONE cents off Q WITH a Buy One Get One Free coupon is allowed.

    • becky

      It seems contradictory to me too!