Back in November, we were all speculating about changes with Rite Aid’s UPR. When January 1st came, nothing happened. We all breathed a sigh of relief.
Well, Rite Aid has confirmed that three test markets will begin for this new feature. (Should I call it a feature?) Rite Aid will begin testing loading UPR directly to your wellness card.
There are no real details listed on how it will work – i.e. which UPR it will use etc. I am personally not a fan, but would love to hear your thoughts on this.
As we continue to enhance our wellness+ program in ways to deliver even more value and convenience that you’ve been asking for, we’ll be testing an exciting new Load2Card feature in three markets: Richmond, Salt Lake City and Seattle beginning today. In this test, we’re making a few changes: 1) +UP Rewards will be automatically loaded to members’ wellness + cards so you no longer have to worry about keeping track of your paper receipts and 2) a +UP can be used starting at 6 a.m. on the day after it was earned and will remain valid for 14 days. Nothing has changed outside these test markets – the +UP’s generated on your register receipt can still be used on same-day next purchases.
Thoughts?
